cherrizallababidi

What’s Going On in Marketing Right Now?

Mon, 05 Jan 2026 19:39:47 GMT

And Why It Matters for Businesses in Oswego, Chicago, and Beyond

If marketing feels louder, faster, and more competitive lately… you’re not imagining it.

Right now, a lot is changing — locally in Oswego, across Chicago, and throughout the U.S. Consumer behavior is shifting, expectations are rising, and businesses are being more intentional about where they show up and how they present themselves online.

Here’s a clear look at what’s happening and what it means for your business.

�� People Are Searching With Purpose

Customers today aren’t casually browsing the internet. When they search on Google, they’re usually looking for answers, solutions, or a business they can trust — often with the intention to act quickly.

This means showing up in search results isn’t optional anymore. Visibility at the right moment can be the difference between getting the call or being skipped entirely.

�� Local Visibility Matters More Than Ever

For local businesses, your Google Business profile often creates the first impression.

Updated photos, accurate hours, recent reviews, and consistent activity help customers feel confident choosing you over competitors. In many cases, the business that looks most current and trustworthy wins — even if they aren’t the biggest name.

Local search has become one of the most important battlegrounds in marketing today.

�� Budgets Are Tighter — Expectations Are Higher

Across Oswego and Chicago, business owners are being more careful with spending. That doesn’t mean marketing has stopped — it means results matter more than ever.

There’s less tolerance for buzzwords, vague promises, or “set-it-and-forget-it” strategies. Businesses want clarity:

What’s working?

What’s not?

Where is the return?

Marketing today has to make sense, not just look impressive.

�� Authenticity Is Outperforming Perfection

Highly polished ads and overly corporate messaging are losing ground to something much simpler: realness.

Short videos, honest messaging, behind-the-scenes content, and straightforward explanations are resonating more with audiences. People want to feel like they know who they’re doing business with — not like they’re being sold to.

�� Email Is Quietly Making a Comeback

While social platforms continue to change and algorithms fluctuate, email has proven to be surprisingly effective again — especially when it’s informative rather than promotional.

Helpful emails that educate, explain trends, or offer perspective are cutting through the noise and keeping businesses top of mind without feeling intrusive.

The Big Takeaway

Across Oswego, Chicago, and the U.S., the businesses doing best right now share a few things in common:

They’re easy to find

They’re clear about what they offer

They’re consistent and trustworthy

Marketing today isn’t about being the loudest. It’s about being visible, credible, and steady while others hesitate.

At Cherriz Allababidi Marketing, we believe informed business owners make better decisions. That’s why we share insights like these — to help our community adapt confidently and keep moving forward.

Stay tuned for more updates, tips, and real-world marketing insights.

Prime Time for Smart Buys: Navigating Today's Amazon Deals Like a Pro!

Fri, 10 Oct 2025 00:27:04 GMT

Hey everyone! Cherriz Allababidi here from Cherriz Allababidi Marketing. If you're anything like me, you love a good deal, and right now, Amazon is practically overflowing with them! Even though "Prime Big Deal Days" (the October Prime Day) might be wrapping up, the ripple effects mean many fantastic discounts are still active for savvy Prime members.

My philosophy has always been about making smart, strategic decisions—whether it’s for your business or your shopping cart. Today, we're putting that into practice by helping you cut through the noise and grab the real value on Amazon.

Why Prime Deals Matter (Beyond Just Saving Money)

As a Prime member, you're already paying for a suite of benefits: fast shipping, streaming, music, and more. Leveraging Prime-exclusive deals isn't just about reducing a price tag; it's about maximizing the value of your membership. It's about being an informed consumer , making confident choices, and ensuring every purchase genuinely benefits you.

Cherriz's Marketing Insight: Amazon's deal strategy creates urgency. Our strategy is to replace that urgency with informed confidence!

Your Direct Path to Today's Top Amazon Prime Deals!

Forget endless scrolling. Here are your go-to links and strategies for finding the best active deals on Amazon right now:

The Master Hub: Amazon's "Today's Deals" Page

This is your starting point. It's constantly updated with the "Deal of the Day," "Lightning Deals" (time-sensitive, limited stock), and various other promotions. Filter by category, discount percentage, and Prime eligibility to hone in on what you need.
Click Here: Go to Amazon's "Today's Deals" Page

Prime Member Exclusive Deals

As a Prime member, you unlock special pricing not available to regular customers. Always double-check this page to see if your desired item has a deeper Prime-only discount.
Click Here: Go to Amazon's Prime Exclusive Deals Page (Look for "Prime Member Deals")

Amazon Coupons Page: Don't Leave Money on the Table!

Many products have extra discounts hidden behind a digital coupon you simply "clip" before adding to your cart. This is a common way to get an additional 5-20% off already reduced prices!
Click Here: Clip Your Amazon Digital Coupons Here

Amazon Outlet & Warehouse: The Deep Discount Zones

For clearance, overstock, open-box, or slightly damaged (but perfectly functional!) items, these sections offer incredible savings. We're talking up to 75% off or more here! This is where you find those true hidden gems.
Click Here for Outlet (Overstock/Clearance): Explore Amazon Outlet Clearance
Click Here for Warehouse (Used/Open Box): Access the Amazon Warehouse Deals Page

What's Hot Right Now? (Keep an Eye Out for These!)

Based on recent sales, here are some product categories and specific items that have seen excellent Prime discounts. Always check the links above for their current price and availability!

Amazon Devices: Expect deep cuts on Echo Pop/Show , Kindle Paperwhite bundles , and Fire TV Sticks . These are almost always discounted during and after major sales.
Apple Products: Look for discounts on AirPods (all models) , Apple Watch Series 10/SE , and even AirTag 4-packs .
Kitchen & Home: Premium brands like Ninja (air fryers, blenders), Keurig (coffee makers), and even popular items like Stanley Quencher Tumblers often feature. Keep an eye out for robot vacuums from brands like Eufy and Shark.
Electronics: Beyond Apple, significant savings on Bose QuietComfort Headphones , various laptops (Dell, Acer), and external storage.

Cherriz's Final Prime Strategy: Think Value, Not Just Price

Before you hit "Add to Cart," ask yourself:

"Does this genuinely meet a need or significantly improve something in my life?"
"Have I checked the price history (e.g., with CamelCamelCamel – a great external tool) to confirm it's a true low?"
"Am I maximizing my Prime membership by taking advantage of the best available deal or coupon?"

By adopting this disciplined approach, you transform from a passive shopper into an empowered, strategic buyer. That's a win in my book!

Happy (and smart!) shopping, Prime members!

🚨 Panera Coffee Cup Lids Are Getting Loose in Illinois – Here’s What Customers Need to Know

jorge@cherrizallababidi.com (Jorge Cherriz) — Wed, 25 Jun 2025 16:48:45 GMT

�� Panera Coffee Cup Lids Are Getting Loose in Illinois

By Cherriz Allababidi Marketing | Consumer Trends & Local Buzz

If you're a Panera regular in Illinois, you may have noticed something frustrating during your morning coffee run: the coffee cup lids don’t stay on like they used to.

From drive-thru spills to in-store messes, customers across Illinois are reporting that Panera’s coffee cup lids are becoming loose and unreliable — and it's sparking a lot of conversation.

☕ What’s the Issue?

The problem appears to be inconsistent lid fits on standard coffee cups. Some customers report:

Lids popping off mid-sip

Spills in car cup holders

Lids not snapping on securely during self-serve

For a brand known for its focus on quality and customer experience, this has become a noticeable frustration.

�� Where It’s Happening

While this may not be a national issue (yet), multiple Panera locations across Illinois — including suburban spots in Naperville, Aurora, Oak Brook, and Schaumburg — have seen complaints.

Customers have taken to Google Reviews, Reddit, and TikTok to share videos and photos of lids sliding off or popping open while drinking.

�� What Are Customers Saying?

“I love their Hazelnut coffee, but I’ve stopped getting it to-go because the lids just don’t stay on,” said one customer at a Panera in Joliet.

“I had it in my car cup holder, hit a small bump, and the whole thing spilled — the lid was barely attached,” said another from Skokie.

�� Is Panera Aware?

While there hasn’t been an official statement from Panera Bread Corporate, some local staff have acknowledged the issue. One team member in Elgin said,

“We’ve had a few people ask for double cups or complain. We’re passing the feedback up to management.”

Some locations have been seen offering alternative lids or cups if customers mention the issue at the register.

�� Why It Matters

In a world where brand experience and attention to detail matter more than ever, even small product missteps can have a big impact — especially for a company known for its café-style comfort and customer-first approach.

For loyal Panera coffee drinkers in Illinois, the hope is that the chain resolves the lid issue soon before it spills into further customer dissatisfaction.

✅ What Can You Do?

Until a fix is in place, here are a few tips for Panera coffee lovers:

Double check your lid before leaving the counter

Ask for an extra cup or sleeve for added stability

Consider reusable tumblers that staff may fill for you

Let management know — more feedback means faster action

Final Sip

We love Panera. Their food, their coffee, their vibe. But coffee-to-go should never feel like a gamble. If you’ve had this issue, don’t be afraid to speak up — your voice might be the push needed to make every cup secure again.

Got a coffee shop or restaurant brand? At Cherriz Allababidi Marketing, we help businesses just like yours turn customer feedback into marketing gold. Let’s talk:

�� (312) 925-2940 | �� www.cherrizallababidi.com

Marketing Is a Lot Like Love—Here’s Why

jorge@cherrizallababidi.com (Jorge Cherriz) — Mon, 24 Feb 2025 16:50:33 GMT

Marketing Is a Lot Like Love—Here’s Why

Valentine’s Day is all about connection—finding the right match, building trust, and nurturing relationships. But here’s the thing: great marketing works the same way. Whether it’s attracting new customers, keeping loyal ones engaged, or standing out in a crowded market, success comes from genuine, strategic connections.

Think about it:

1. First Impressions Matter

Just like in dating, people make quick judgments when they discover your business. If they search online and don’t find you—or worse, they find outdated or unclear information—chances are they’ll move on. Strong branding, a well-optimized website, and a clear message help ensure you make a great first impression.

2. It’s About the Right Match, Not Just Any Match

Throwing out ads without a clear strategy is like sending the same pickup line to everyone—it rarely works. The best marketing focuses on reaching the right audience and speaking directly to their needs. Whether through targeted PPC campaigns, SEO, or social media engagement, quality always beats quantity.

3. Trust Is Everything

Would you trust someone who keeps making big promises but never follows through? Probably not. The same goes for brands. Consistency, authenticity, and transparency—whether in your messaging, customer service, or reviews—are what build credibility over time.

4. Long-Term Success Requires Nurturing

A relationship doesn’t thrive without effort, and neither does a business. Marketing isn’t a one-time effort—it’s an ongoing process of learning what works, adjusting strategies, and staying engaged with your audience.

5. The Best Connections Feel Natural

People don’t want to feel like they’re being “sold” to all the time. The most effective marketing tells a story, provides value, and builds real connections. When done right, it feels effortless and meaningful—just like the best relationships.

So this Valentine’s Day, take a moment to think about your business relationships. Are you making the right connections? Are you putting in the effort to keep them strong? If not, maybe it’s time for a fresh approach.

�� Need help crafting a marketing strategy that attracts the right audience and builds lasting connections? Let’s talk.

�� www.cherrizallababidi.com

#MarketingWithHeart #CustomerConnections #BusinessGrowth #CherrizAllababidi

Get Ready for The Masters 2025

jorge@cherrizallababidi.com (Jorge Cherriz) — Mon, 24 Feb 2025 16:50:18 GMT

The countdown to The Masters 2025 has begun! Every April, golf fans from around the world turn their attention to Augusta National, where history is made, legends are crowned, and the coveted Green Jacket is awarded to the best of the best. As we approach the 2025 Masters Tournament, excitement is building for what promises to be another unforgettable week of competition, tradition, and breathtaking moments on the course.

Whether you're lucky enough to be attending in person, watching from home, or hitting the course with friends to celebrate, Acres Down South has everything you need to embrace the spirit of The Masters.

The Masters 2025: What to Expect

The Masters is a tournament unlike any other, steeped in history and known for its pristine fairways, iconic Amen Corner, and intense battles down the stretch on Sunday. As we look ahead to April 7-13, 2025, here are some key storylines to watch:

⛳ Will Scottie Scheffler continue his dominance? After securing the Green Jacket in 2022, Scheffler remains a major force on the PGA Tour. Can he claim another Masters title in 2025?

��️‍♂️ Can Tiger Woods make another Augusta comeback? The five-time Masters champion has defied the odds before—will he add another legendary moment to his storied career?

�� Rising stars to watch – Young talents like Ludvig Åberg, Tom Kim, and Viktor Hovland are poised to make their mark at Augusta. Could 2025 be the year a new champion emerges?

Experience The Masters in Style with Acres Down South

Watching The Masters is more than just a sporting event—it’s a tradition. Whether you’re attending the tournament, hosting a Masters watch party, or playing a round of golf to celebrate, Acres Down South has the gear to help you do it in style.

��️‍♂️ Masters-Inspired Golf Apparel

Channel the elegance of Augusta National with performance-driven polos, quarter-zips, and lightweight golf wear designed for comfort and style on and off the course.

�� The Perfect Accessories for The Masters

Complete your look with classic golf hats, stylish belts, and durable gloves that bring the Southern charm of The Masters to your wardrobe.

�� Relax in Comfort After the Round

Whether you're relaxing at the clubhouse or unwinding after a long day on the course, our casual lifestyle wear keeps you looking sharp while embracing the laid-back essence of golf.

Gear Up for The Masters 2025

This year’s tournament is shaping up to be one for the ages. Make sure you’re ready to experience every drive, putt, and Green Jacket moment in style with Acres Down South.

⛳ Shop now at AcresDownSouth.com an d bring the spirit of The Masters to your game!

Credit Card Landscape in 2025

jorge@cherrizallababidi.com (Jorge Cherriz) — Thu, 26 Dec 2024 19:26:03 GMT

Navigating the Credit Card Landscape in 2025: Finding the Right Card for You

The world of credit cards can feel overwhelming. With countless offers, rewards programs, and fine print, it's easy to get lost. But fear not! This guide will help you navigate the credit card landscape in 2025 and find the perfect card to suit your needs.

Why Credit Cards Still Matter

Even in a world of digital payments, credit cards remain a powerful financial tool. They offer:

Building Credit: Responsible credit card use is crucial for establishing and improving your credit score, which impacts everything from loan interest rates to apartment rentals.

Purchase Protection: Many cards offer protection against fraud, theft, and damage, providing peace of mind with your purchases.

Rewards and Perks: From cashback and travel miles to exclusive discounts and airport lounge access, the right card can offer valuable rewards.

Financial Flexibility: Credit cards provide a convenient way to manage expenses and handle unexpected costs.

Choosing the Right Card: Key Considerations

Before diving into specific recommendations, consider these crucial factors:

Your Spending Habits: Analyze where you spend the most. Do you dine out frequently? Travel often? Understanding your spending patterns will help you choose a card with relevant rewards.

Your Credit Score: Your credit score plays a significant role in determining which cards you qualify for and the interest rates you'll receive.

Fees: Pay close attention to annual fees, foreign transaction fees, and other potential charges. Ensure the card's benefits outweigh the costs.

Interest Rates (APRs): If you tend to carry a balance, prioritize cards with low APRs. However, ideally, aim to pay your balance in full each month to avoid interest charges altogether.

Categories and Recommendations (Illustrative Examples - Remember to check current offers):

It's important to note that specific card offers change frequently. Always check the latest details on the issuer's website. These are examples of the types of cards to consider:

Cash Back Cards: Ideal for everyday spending, these cards offer a percentage back on purchases. Look for cards with bonus categories that align with your spending habits (e.g., groceries, gas, dining).

Example: A card offering 2% cashback on all purchases or higher cashback rates in specific categories.

Travel Rewards Cards: Perfect for frequent travelers, these cards earn points or miles that can be redeemed for flights, hotels, and other travel expenses.

Example: A card with airline or hotel partnerships, offering bonus points on travel purchases and perks like free checked bags or airport lounge access.

Balance Transfer Cards: Designed to help you consolidate and pay down debt, these cards offer introductory 0% APR periods on balance transfers.

Example: A card with a long 0% introductory APR period and minimal balance transfer fees.

Low Interest Rate Cards: Best for those who frequently carry a balance, these cards offer lower-than-average APRs.

Example: A card with a consistently low APR and minimal fees.

Staying Ahead of the Curve

The credit card landscape is constantly evolving. Keep these tips in mind:

Regularly Review Your Cards: Periodically assess whether your current cards still align with your needs and spending habits.

Stay Informed: Keep up with the latest credit card offers and industry trends.

Use Credit Responsibly: Always pay your bills on time and in full to avoid interest charges and maintain a healthy credit score.

By understanding your needs and doing your research, you can confidently navigate the credit card landscape and find the perfect card to help you achieve your financial goals in 2025 and beyond.

Unlocking the Secrets to Successful Small Business Marketing

jorge@cherrizallababidi.com (Jorge Cherriz) — Fri, 05 Jul 2024 18:34:03 GMT

Unlocking the Secrets to Successful Small Business Marketing

In today's fast-paced, digitally-driven world, small businesses face unique challenges and opportunities in the realm of marketing. With limited budgets and resources, finding effective ways to reach and engage potential customers is crucial. Whether you’re just starting or looking to enhance your current strategies, these essential tips will help you elevate your small business marketing game.

1. Know Your Audience

Understanding your target audience is the foundation of any successful marketing strategy. Take the time to research and identify your ideal customers. What are their demographics, interests, and pain points? Use this information to tailor your marketing messages and ensure they resonate with the right people.

2. Develop a Strong Brand Identity

Your brand is more than just a logo; it’s the personality of your business. Develop a strong brand identity that reflects your values, mission, and unique selling propositions. Consistency is key—ensure your branding is cohesive across all platforms, from your website and social media to your packaging and customer service.

3. Leverage Social Media

Social media is a powerful tool for small businesses. It provides an affordable way to reach a large audience and engage with customers in real time. Choose the platforms that best suit your business and target audience. Post regularly, share valuable content, and interact with your followers to build a loyal community.

4. Create High-Quality Content

Content marketing is an excellent way to establish your expertise and provide value to your audience. Start a blog, produce informative videos, or create engaging social media posts. Focus on creating high-quality content that addresses your customers' needs and interests. This will help build trust and position your business as an authority in your industry.

5. Utilize Email Marketing

Email marketing remains one of the most effective ways to reach and nurture your audience. Build an email list by offering incentives such as discounts or exclusive content. Send regular newsletters with valuable information, updates, and promotions to keep your subscribers engaged and drive conversions.

6. Optimize for Search Engines (SEO)

Search engine optimization (SEO) is crucial for increasing your online visibility. Ensure your website is optimized for relevant keywords, has quality content, and offers a good user experience. Local SEO is particularly important for small businesses—make sure your business is listed on Google My Business and other local directories.

7. Invest in Paid Advertising

While organic strategies are essential, investing in paid advertising can give your business an extra boost. Platforms like Google Ads and Facebook Ads allow you to target specific audiences with precision. Start with a small budget, test different ad creatives and targeting options, and refine your approach based on the results.

8. Network and Collaborate

Building relationships with other businesses and influencers in your industry can open up new opportunities for growth. Attend local networking events, join industry groups, and seek out collaborations that can help you reach a broader audience. Partnering with complementary businesses can also lead to mutually beneficial promotions.

9. Monitor and Analyze Your Results

To ensure your marketing efforts are effective, it’s important to regularly monitor and analyze your results. Use tools like Google Analytics and social media insights to track your performance. Look at metrics such as website traffic, conversion rates, and engagement levels to determine what’s working and where you can improve.

10. Stay Adaptable

The marketing landscape is constantly evolving, and what works today might not work tomorrow. Stay adaptable and be willing to try new strategies and tactics. Keep an eye on industry trends and be prepared to pivot your approach as needed to stay ahead of the competition.

Conclusion

Marketing a small business can be challenging, but with the right strategies in place, it’s possible to achieve significant growth and success. By understanding your audience, developing a strong brand, leveraging digital tools, and continuously analyzing your efforts, you can create a marketing plan that drives results and helps your business thrive. Remember, consistency and persistence are key—stay committed to your goals, and you’ll see the rewards over time.

Jorge L Cherriz

CEO

Cherriz Allababidi Marketing & Professional Solutions

Love and Money: Navigating Your Finances Together

jorge@cherrizallababidi.com (Jorge Cherriz) — Wed, 14 Feb 2024 15:58:29 GMT

From budgeting basics to big financial decisions, managing your money as a couple can be a challenge. Explore ideas to help transform money talks into opportunities for growth.

Before I got married, we both knew we had to have the "money talk." Through my work in the financial industry, I've seen how communication is the key to helping couples navigate their finances successfully together. Or, on the flip side, the failure around that—well, it can cause friction to say the least.

Survey after survey shows this. For example, seven in ten married or cohabitating Americans had a disagreement with their partner about finances in the past year, and nearly half of American couples dealing with money tension say it's had a negative impact on intimacy with their partner, according to an AICPA survey.

The good news? In my view, when you prioritize communication around money and finances on an ongoing basis, it can help improve your relationship, reduce tension, and build trust with each other.

Going into a new life with my fiancée, now wife, we decided to sit down on a Saturday, uninterrupted, and have the money talk. I had been married before and have a son. She had lived successfully on her own for quite a while. The intention: to share areas of our financial life and ask questions with no judgement. I told her my goal was to seek to understand. And I didn't dominate the conversation or act as if I knew everything. That was very meaningful to my wife since she knew I was in the industry. Through it all, I learned more about how she thinks about money, and that helped me be even more confident that we were going to be great partners.

Here are seven money issues we talked through before we got married. These ideas could be useful no matter the stage of your relationship.

1. Share where you both are.

We shared information about what we both had in our 401(k) accounts, investment accounts, and bank accounts, plus the mortgages on our properties and our liabilities. It was like a big reveal. It's a good exercise for everyone to do this on an annual basis to level set where you are financially as a couple.

2. Create a spending plan.

We needed to figure out who pays which bills. What works best for us is a "yours, mine, and ours" approach, where we each contribute an equal amount to a joint account that we use to pay for certain expenses like the mortgage, electric bill, and gas bill. Then we use separate personal accounts to cover our own personal items like haircuts and car expenses. This way, we both know what's expected, and we still have some freedom.

3. Choose a purchase limit.

I want to buy a pair of Air Jordans. She wants to buy a dress. We don't need to run these purchases by each other. But for bigger ticket items, we did come up with a number that would require a discussion. So if a purchase is above that agreed-upon amount, we need to talk about it before pulling the trigger.

For example, what if I show up one day with a new car in the driveway and I say, "Two years ago, we said the car would be my expense"? That is an assumption. While technically I'd be right, where I'd be wrong is that a car payment significantly impacts our shared financial picture. Agree on a purchase number that you'll talk about before it happens.

4. Discuss your dreams: What do you want to achieve with your money?

Talk about your future goals. What do you want to save for: a major purchase, a vacation, preparing for retirement? This helps you to learn more about your partner and what is important to them. I shared that at 62 I want to hang it up with full-time work, so I'll need to have enough capital saved. I will still be young, my son will be out of college, and I'll want to spend time with my wife! In my mind, I thought I had shared that with her already, but it turns out I hadn't. That conversation was so cool because we learned more about each other and our goals for the future.

5. Keep an open mind about different attitudes about money.

Everyone has a unique perspective of money, and how we were raised often impacts our thoughts on money. Some folks are super-savers and frugal because that's what they saw their parents do. Another person may be a spender who could be living too much in the moment and not thinking long-term. Opposites sometimes do attract. If this is your situation, try to understand why your partner is that way. The more you can understand their behaviors and where they come from, the easier it will be for you to find a compromise to help reduce frustration.

You may be able to help each other be better! Opposites can ultimately complement each other. For example, the spender can show the saver how to enjoy the present a bit more, through travel or other experiences that can enrich your life today. After all, life is short, and you can't take it with you. And on the flip side, the saver can show the spender how thinking long-term can bring security and peace of mind, and ultimately help them retire with adequate savings if they plan ahead.

Seek to understand your partner's money mindset, and work together to come up with ideas on how you can meet in the middle and go forward together.

6. Talk about the "what-ifs."

Prepare for the what-ifs that can happen in our lives. What if our parents fall ill and need financial help or want to move in with us? What if one of us loses a job or becomes unable to work? People will argue about these kinds of things. We talked through our plans, and we are making it a priority to get it down on paper. The important thing is to communicate about these issues.

7. Be a team: Plan a regular money date .

For some couples, it can be useful to sit down once a month and review how well you're sticking to your spending plan and budget to ensure you are staying on track with your goals. For us, we landed on doing a once-a-year holistic financial planning/annual review session and everything else will be maintenance.

Last month we did a one-day retreat for ourselves with no cell phones and no interruptions. We talked about our financial goals and set the stage for the coming year. I like to make it fun. I promised her there wouldn't be any PowerPoint presentations, and I followed it with a nice date night together doing something special.

Open the door to better money communication.

Give your partner the gift of starting to talk about money. These conversations were important to both of us. We want to be a team, and we want to get it right. And, through these talks, we are building trust. As we take these steps together, when the time comes to make bigger decisions, we have been building up the confidence in our partnership—and that is a gift that you can't put a price on.

Jorge L Cherriz

www.cherrizallababidi.com

www.swanretirementstrategies.com

Holidays Sarasota County

jorge@cherrizallababidi.com (Jorge Cherriz) — Thu, 21 Dec 2023 16:17:37 GMT

This is a subtitle for your new post

Holidays at UTC

DATE AND TIME

November 11, 2023 @ 6:30 pm - January 2, 2024 @ 10:00 pm

LOCATION

West District at UTC

EVENTS

Celebrate the Holidays at UTC and experience festive fun for the whole family.

Holiday Happenings Include:

SPECTACULAR NIGHTLY LIGHT SHOWS

Enjoy the sights and sounds of the season with shows along Cattlemen Rd.
6:30 PM-9:30 PM, every 30 minutes

THE RINK AT UTC, PRESENTED BY TAMPA BAY LIGHTNING

HOLIDAY MOVIES UNDER THE STARS PRESENTED BY TD BANK

Watch classic holiday films under the stars and enjoy onsite concessions.
Fridays & Saturdays | 7 PM | The lot near Ford’s Garage

HORSE-DRAWN CARRIAGE RIDES* ($10 PER PASSENGER)

Enjoy horse-drawn carriage rides around UTC. Rides provided on a first-come, first-served basis.
Thursdays-Sundays | 6 PM – 10 PM | The Stable on Cattlemen Rd.

FIREWORKS

The night sky lights up with a spectacular fireworks show!
Saturdays | 9 PM

BRAVE NEW WONDERLAND

Magical, immersive holiday spectacular by Nik Wallenda and Circus Arts Conservatory.
Nov 18 – Jan 7 | The East District at UTC

HOLIDAY GREETING CARDS

An outdoor exhibit of 50+ holiday designs created by local schools
The West District at UTC

Visit here to vote for your favorites!

HOLIDAY NIGHT MARKET

Shop 40+ local vendors while enjoying live music, seasonal sips & bites under the holiday lights.
Nov 16 & Dec 21 | 6:30 PM – 9:30 PM | The Green at UTC

FESTIVAL OF TREES

Discover 40 holiday trees decorated by local charities.
Dec 1 – 17 | The Mall at UTC, level 2

GINGERBREAD FESTIVAL

Feast your eyes on 100+ gingerbread houses crafted by local schools & organizations.
Dec 1 – 10 | 6:30 PM – 9:30 PM | The West District at UTC

FESTIVE SWEETS & HOLIDAY EATS

Treat your taste buds to seasonal sips and bites at one of the 80+ eateries at UTC!.

Jorge L Cherriz

Ampm Restorations Services

Cherriz Allababidi Marketing 7 Professional Solutions

What Is A Knot Pillow

jorge@cherrizallababidi.com (Jorge Cherriz) — Wed, 13 Dec 2023 20:15:44 GMT

What Is a Knot Pillow And What Is It Used For?

What Is a Knot Pillow?

You’ve likely seen knot pillows popping up on your favorite interior designer’s IG feed. What exactly is a knot pillow, and what’s the story behind its creation? The knot pillow is exactly what it sounds like: a single, giant knot!

What is the purpose of a knot pillow?

Our knot pillows are a great way to create a stylish, cozy space to nap and relax. But they’re KNOT just a pretty face – they also have a host of benefits!

Because of the way our natural latex knot pillowsare made, they function as a natural stress-reliever for your space too. The soft, stretchy, and squishy, filling of our knot pillows makes them pliable. The sensory input your body receives from squeezing and hugging this natural foam material helps ease tension and soothe stress levels, adding a sense of relaxation to your living space.

Jorge L Cherriz

Halloween is Coming

jorge@cherrizallababidi.com (Jorge Cherriz) — Wed, 25 Oct 2023 15:36:37 GMT

Sarasota Halloween 2023

Halloween Activities in Sarasota

Is there a better time to go crazy with fun on a holiday than Halloween? Halloween brings out the spirits for an evening of unnerving costumes, candy, and spooky things to do. It has always balanced the line between incredibly scary and family-friendly, offering activities for all ages- and nerves.

Sarasota extends the holiday for the whole weekend and sometimes even the entire month, with plenty of exciting events, including a stop at the burying grounds, a costume contest with pets, and the essential Fright Night.

What are the craziest Sarasota things to do this Halloween while staying at our resort hotel in Siesta Key?

Explore the famous St. Armand’s Circle on Lido Key with your kids. Expect costumes, performances, and plenty of fun.

St. Armand’s Fright Night

St. Armand’s Circle beams with a soft orange glow on October 31st of every year. This is the essence of Fright Night- an extravagant get-together bringing local restaurants , shops, and artists out for a spooky good time.

You never know what to expect. Fright Night features special deals by local businesses, which often cover their buildings with often spooky and sometimes fun decorations. Characters may appear (sometimes quick and out of nowhere) dressed as famous monsters and other classic horror icons. One year even featured a seemingly impromptu performance of Michael Jackson’s “Thriller,” with dancers decked out as zombies and werewolves!

You can explore St. Armands Circle with the backdrop of Halloween as your guide. Navigate the shops, find dinner for all, and make sure to stay on your toes. The event usually runs from around 6 p.m. to 9 p.m.

Sarasota Ghost Tours

Sarasota Ghost Tours indulges in the spooky and spirited locales of Sarasota. This trip is like no other. You can participate in an authentic ghost hunt. This interactive tour allows guests to use the equipment as they search top Sarasota haunts for spirit activity, including some K2 meters & temperature reading laser pointers.

While using the equipment, guests can learn the various real-life stories that occurred, and hear about the sightings reported over the years in these various areas. The tours are not recommended for children. The graphic history will unnerve you as you see often where they happened while trying to understand… why?

Tours are available for the month of October and the week of Halloween. Reservations are required.

The Black Diamond Burlesque Halloween Show

Just as the sun settles for the evening and the fire kicks up, Black Diamond Burlesque can be felt in the air. This spectacle of a showcase defines the term “haunted beauty.” Performers will tap into their inner spirit for feats of fancy, daring dance moves, and a provocative showstopper.

It’s an extraordinary show and party, borrowing the haunted gothic elements of burlesque and vaudeville to create something truly memorable.

This is an adults-only show. Tickets are $20 per person.

The venue for the show is the Cock & Bull Farmhouse in the Pizza & Tasting Room, located at 975 Cattlemen Road, Sarasota, FL 34232. Reserve tickets are not required but highly recommended. The show begins at 8 p.m. on October 27th, just a few days shy of Halloween.

Zombie Self-Defense

You wanted crazy. You wanted to test your limits and really strive for something refreshing. The zombie apocalypse may be right around the corner. Learn takedowns, tactical maneuvers, proper strikes, and more as you enhance your self-defense skills under the guise of the end-of-the-world.

Test your newly acquired skills against some “defanged” zombies. The instructors embrace the Halloween spirit. You may find the lights dim and the zombies untether as you try out your new skills.

The workshop is Oct. 20th at 1015 17th Street West, Palmetto, FL 34221. Connect with other attendees to create a special Halloween get-together.

Stay at our acclaimed resort hotel in Siesta Key to enjoy the Halloween fun. You don’t need to stay in the thick of the crowds with a stay in Sarasota or Tampa. Indulge in the island escape for a fun-filled fall season, and relax in luxury accommodations with all the modern amenities.

Choose your perfect resort room .

Autumn Harvest Bliss

jorge@cherrizallababidi.com (Jorge Cherriz) — Wed, 27 Sep 2023 22:21:58 GMT

Seasonal Sangria

Autumn Harvest Bliss

Indulge in the warm and cozy flavors of the season with our Autumn Harvest Bliss cocktail. This delightful concoction brings together the smoothness of chardonnay, the crispness of apple cider, the richness of bourbon, and a touch of sweetness from maple syrup. It's like sipping on the essence of autumn itself.

Ingredients:

- 2 oz chardonnay

- 2 oz apple cider

- 1 oz bourbon

- 1/2 oz maple syrup

Instructions:

1. Fill a cocktail shaker with ice.

2. Pour in the chardonnay, apple cider, bourbon, and maple syrup.

3. Shake vigorously for about 15 seconds to combine and chill the ingredients.

4. Strain the mixture into a rock glass filled with fresh ice.

5. Garnish with a thin apple slice or a sprinkle of cinnamon, such as berries, apples, or rosemary, easy for you to decide what you have in the restaurant.

Deadline for Hurricane Ian's Insurance Claim

jorge@cherrizallababidi.com (Jorge Cherriz) — Fri, 25 Aug 2023 17:40:41 GMT

September 28 2023 -Last Day To Give Notice Of Your Claim to your Insurance Company

Sarasota, Fla.-Hurricane Ian made landfall on September 28 2022. It was strengthened a Category 4 storm when it hit west of Fort Myer. Florida

Therefore, you have until September 28, 2023 to give notice of your claim to your insurance company.

NOAA REPORT

According with NOAA (National Oceanic and Atmospheric Administration) report Ian produced a catastrophic storm surge along the southwest coast of Florida, impacting the barrier islands near Fort Myers, as well as rivers and bays such as the Caloosahatchee River, Estero Bay, the Imperial River, and Naples Bay. Peak storm surge inundation levels of 10 to 15 ft above ground level (AGL) occurred in Fort Myers Beach (Fig. 6). Ian made landfall in a region extremely vulnerable to storm surge, and the exact track, strong winds, and large storm size (e.g., 20 n mi RMW at landfall) contributed to the widespread devastating impacts. Ian also produced a significant storm surge on the northeast coast of Florida as it passed over the state, and along the South Carolina coast where it made a final landfall.

It's being almost a year since the Hurricane Ian ravaged Southwest Florida, resulting in more than 520,000 insurance claims. In May 2023, the Florida Office of Insurance Regulation (OIR) said they were investigating how companies are handling Hurricane Ian claims. Through two public records requests, we learned the state received 7894 complaints related to Ian in the fist 7 months after the category 4 storm, 1.5% of all homeowners claims.

Reasons range from denials and delays to underpayments and cancelations

The state has marked 5,376 complaints “closed,” but 750 are labeled as “impasse,” meaning the complaint was closed with no agreement reached.

Other resolutions include:

1,635 “Settled prior or in mediation”
1,095 “Position or policy explained”
728 “Claim settled”
141 “Issue resolved”
33 “Attorney attained”
11 “Claim reopened”
6 “Additional payments”

We know is being almost a year since the storm Ian, but we like to remind to all our neighbors and friends we are here to help you with your Insurance claims and expedite this process, and you only need:

Book a free Inspection

Call Us Now

Jorge L Cherriz

Make the most of the season by following these simple guidelines

jorge@cherrizallababidi.com (Jorge Cherriz) — Fri, 25 Aug 2023 17:33:55 GMT

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Make a list

Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.

Check the list regularly

Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.

Reward yourself

When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

Keep in touch with site visitors and boost loyalty

jorge@cherrizallababidi.com (Jorge Cherriz) — Fri, 25 Aug 2023 17:33:55 GMT

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

Tips for writing great posts that increase your site traffic

jorge@cherrizallababidi.com (Jorge Cherriz) — Fri, 25 Aug 2023 17:33:55 GMT

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.